How to identify and cluster your keywords with SEOpital?

1. Project Creation

Click on the “Get the keywords” button to create a new project.

Keyword Research

You can then identify new keywords by adding the themes of your website.

For example, with the theme “google ads”:

You will then get a list of keywords related to your theme. You will also see the monthly search volume for each keyword (the search volumes are provided by Google).

You can also click on the “Add as theme” button to explore a new theme.

You will then get a list of keywords related to the new theme:

Import Your Keywords

You can also import your own keywords from tools like SEMRush or Ahref.

Simply click on the “Select files” button:

You will then need to select the file containing the keywords and the associated search volumes, and map the fields.

Sort the Keywords File

Once the keywords are identified or imported, you will be able to sort the list.

Several filters are available to you:

Filter by search volume
Filter by keyword inclusion
Filter by keyword exclusion

You can use these filters to identify the keywords you want to focus on.

Once this identification is done, you can send your keywords to be clustered.

You will then enter your domain name. This will allow us to display your website’s ranking for each keyword.

2. Keywords Clusters

You will find your keyword clusters in this section:

Keyword clustering allows you to group your keywords by search intent. For example, the keywords “google advertising cost” and “google ads pricing” share the same search intent.

In this case, it’s quite obvious. But for example, “google advertising cost” and “google ads cost per click” also share the same search intent.

How do we know this? For each keyword, we retrieve the top 100 Google results and perform SERP similarity analyses.

If the SERPs show a high rate of similarity, it means that the two keywords share the same search intent and that only one piece of content is needed to rank for both keywords.

It’s important to note that between 50% and 75% of the keywords from a SEMRush or Ahref export will share the same search intent.

Here, you will find all the keywords grouped by search intent:

You can safely create content to rank for each of these keywords without worrying about cannibalization.

By clicking on “Show,” you can view duplicates by search intent for each cluster:

You will see your ranking for each keyword.

An interesting insight can be drawn from the keyword positions above.

For example, for the keyword “google ads price per month” which shares the same search intent as “google advertising cost” the domain in question is ranked #14.

It would be worth revisiting the content ranked #4 for “google advertising cost” to optimize it for the keyword “google ads price per month” in order to rank in the top 10.