SEO Writing Tips To Rank Higher On Google

Ranking higher on Google is the dream of every business and blogger. However, aligning content with this search engine’s algorithms is not everyone’s cup of tea. This is the area where many fail to achieve top positions in search results. But fortunately, the secret to ranking on Google, “SEO writing,” can be learned gradually. 

All you have to do is apply some efficient techniques that truly work. However, the question is, what are those secret tactics? Well, worry not; we are going to reveal everything in this article. 

So, come along to explore proven SEO writing tips that can help you shine on Google. 

Research Winning Keywords

Keywords make your content discoverable. Incorporating the right search terms helps your written material rank for the relevant queries. So, it’s necessary that you find keywords that have ranking potential. Use tools like Ahrefs, SEMRush, and Google Keyword Planner to conduct comprehensive research.

It’s better that you prefer search terms that have low ranking difficulty but sufficient volume. Usually, long-tail keywords have such traits. So, along with focusing on short keywords, find the ones with three to five words to make your content rank in a short time. 

Incorporate Keywords Naturally

It’s not the time when marketers and SEO persons use keyword stuffing to rank. Instead, Google’s algorithms have become smarter than before. Now, they can easily identify forcefully adjusted search terms just for the purpose of ranking. So, if you still use this practice, there is no benefit. 

That’s why, prefer using the keywords in a natural way. You can find many opportunities in your content where you can include the relevant search terms naturally. This approach makes your written material deserving of ranking. 

Meet Search Intent Efficiently

Every search query has an intention behind it. For instance, some keywords have informational or navigational intent, while others may have commercial or transactional intent. So, take this concept into account while covering a topic.

Since you will be using mostly the long-tail keywords, it’s easy to identify their intent. For instance, those starting with how, why, what, or other such modifiers clearly indicate that the searcher wants information. The better you meet search intent, the higher the chance of ranking in Google. 

Keep Your Content Understandable

Google wants you to provide readers with a smooth user experience, which is only possible if your content is easily understandable. Otherwise, your written web material will ruin the visitor’s journey, which negatively influences SEO. So, use simple language and state everything using straightforward sentence structures. 

However, if you identify any complex parts in your content, rephrase them instantly for simplification. Here, you can also utilize an advanced paraphrasing tool for quick and better rephrasing. It will help you improve the clarity of your content without much effort. The clear and readable articles and other web material have more chances of ranking in Google. 

Optimize Meta Title And Description

Your titles and descriptions are responsible for two main SEO metrics, click-through rate and traffic. For Google, both of these metrics matter a lot when assigning positions to pages in search results. That’s why, never underestimate the power of title and description optimization. 

To make them SEO-friendly, incorporate the main keyword, but again, remember to make a natural placement. Moreover, keep their length up to 50-60 characters and 150-160 characters, respectively. If your content wishes your metadata to drive maximum clicks, enrich it with powerful and time-sensitive words. 

Use Heading Tags For Easy Indexing

Millions of articles, blog posts, and homepage material are posted on Google, but not all of them are indexed. One of the main reasons behind this is that many ignore structuring their content. 

As a result, web crawlers struggle to understand the purpose and context of written text, ignore it, and move to other indexing requests. 

Therefore, make sure that you always organize your information using heading tags. Use H1 for the main title, and don’t use it twice. However, you can utilize the header tags H2 to H6 multiple times, but make sure that they are organized chronologically.  

Ensure Your Write-Ups Are Original

Originality is one of the keys to achieving a high ranking. Google doesn’t rank copied, stolen, or plagiarized articles or blog posts. Instead, it penalizes such material, leading to a lower ranking. 

Therefore, never make the mistake of plagiarizing your write-ups. Make sure that your content is not only safe from intentional but also unintentional plagiarism. 

Remember, your content may sometimes have traces of accidental plagiarism. So, it’s always a good idea to check plagiarism of your written material before publishing. For this purpose, you can seek help from an advanced plagiarism checker. It will help you ensure that your write-up contains no resemblance to others. 

Do Proper Image Optimization

Visuals enhance the engagement of your words. At the same time, they could hurt your overall SEO if not optimized. By optimizing the pictures, you make it easy for Google to understand why they have been used. So, along with lining your text according to search algorithms, do proper image optimization. 

For this purpose, name every picture file properly and avoid generic naming. Also, utilize descriptive as well as concise alt text with each photo. Moreover, compress image to make them load faster. All these practices are considered good for ranking and long-term SEO benefits. 

Link To Other Internal & External Posts

Another effective SEO writing practice that helps you rank in Google is performing internal and external linking. Linking to your internal posts helps Google understand your web structure, while the external links increase the authority of your content. 

So, don’t ignore linking your pages to both internal and external posts. When writing on a topic, figure out which old posts you can link it to. Similarly, you can also find the opportunity to link to other credible sources. In both cases, make sure that you use appropriate anchor text which describes the link clearly. 

Consider EEAT Guidelines While Writing

Google’s search quality raters use EEAT guidelines to evaluate the search results. This term refers to four factors: experience, expertise, authoritativeness, and trustworthiness. The first two elements require you to provide first-hand knowledge based on real-life experiences. At the same time, the third one refers to the authority of your content. 

If we talk about the last one, it reflects on the credibility of your written material. Summing up all these factors clearly shows that you need to produce expert, authentic, valuable, original, authoritative, and people-first content to rank on Google. So, whenever you write on any topic, keep compliance with EEAT in your mind. 

To Sum Up

After reviewing this guide, we hope that you have learned all the effective SEO practices. Now, it’s time to apply them practically. If you implement our suggestions correctly, we believe that your content will surely rank on Google.