The 5 Best Local Rank Tracker

In the constantly changing world of search engine optimization (SEO), knowing your local search presence is vital for any business targeting local customers. A local rank tracker is a key tool in this process. It lets you watch and analyze your keyword rankings across different locations, search engines, and specific geo-coordinates.

These tools give you the insights you need to improve your local SEO strategy, stay ahead of competitors, and boost both foot traffic and online visibility for your business.

Whether you run a small local business or a larger enterprise with multiple locations, tracking your local rankings is essential for optimizing your online presence. Local rank trackers help you see how your business appears in Google Search, Google Maps, and other search engines. This gives you a clear view of your performance in the local search ecosystem. With the right local rank tracker, you can make informed decisions, adjust your SEO strategies, and ensure your business stays visible and competitive locally.

Why Use a Local Rank Tracker?

Using a local rank tracker is essential for any business looking to enhance its local online presence and attract more local customers. Here are several important reasons to include a local rank tracker in your SEO strategy.

Personalized and Location-Specific Results

Google’s search algorithm provides results that are highly personalized and location-specific. This means rankings can change based on the user’s location, browsing history, and device.

A local rank tracker helps you manage these complexities by offering precise location-specific results. This ensures you have an accurate view of your SEO efforts.

Hyperlocal SEO Strategy

Today’s digital landscape demands a hyperlocal SEO strategy to reach targeted audiences effectively. Local rank trackers help you find areas needing more SEO actions. You can optimize your Google Business Profile (GBP) and other local listings better. This targeted approach helps you make informed decisions and adjust your strategies to reach local customers more effectively.

Competitor Analysis

Knowing your competition is essential for any SEO campaign. A local rank tracker gives you real-time, data-backed insights into your competitors. This helps you identify your true competitors in local search results.

This information is vital for developing strategies to outperform them and improve your local search visibility.

Time and Resource Efficiency

Manually tracking local search rankings takes a lot of time and is inefficient. Local rank trackers automate the process of tracking and analyzing your local SEO performance. This saves you valuable time and resources. You can focus on other important aspects of your business while maintaining a strong local SEO presence.

Accurate Reporting and Decision-Making

Clear and accurate reporting is essential for assessing the success of your local SEO campaigns. Local rank trackers provide detailed reports on your rankings, keyword performance, and other key metrics. These reports help you make informed decisions, spot underperforming areas, and adjust your strategies for better results.

Sentiment Analysis and Customer Insights

Local rank trackers often include features for monitoring online reviews and sentiment analysis. This helps you understand customer feedback and improve your business, positively impacting your local rankings.

By tracking reviews and sentiment, you can enhance your customer service and overall business reputation.

Targeted Approach to Local Packs

Local packs, which appear at the top of local search results, are highly valuable for attracting both online and offline traffic. A local rank tracker helps you monitor your performance in these local packs and develop strategies to improve your rankings. This ensures you maximize your visibility in these prime spots on the search engine results pages (SERPs).

1. Semrush Local

Semrush Local is a powerful and comprehensive tool designed to help businesses optimize and track their local SEO performance. Here’s what Semrush Local offers and why it’s a top choice for local rank tracking.

Key Features

Semrush Local includes several key features that make it essential for local SEO:

• Listing Management: Ensures your business information is accurately listed across over 70 local directories. It avoids duplicates and maintains NAP (name, address, phone number) consistency.
• Review Management: Manage and monitor your Google Business Profile (GBP) reviews directly from Semrush. This helps you build and maintain a strong online reputation.
• Map Rank Tracker: Track your business’s rankings on Google Maps using a heatmap view. Input your business location, select map pins, and enter target keywords to see how your business ranks in different areas.

Advanced Functionality

The Semrush Local suite integrates with other core Semrush features like Position Tracking, On-Page SEO Checker, and Social Media tools. This integration provides a complete picture of your local visibility and helps you refine your SEO strategies.

Pricing and Plans

Semrush Local offers flexible pricing plans:

• Basic Plan: $20 per month per location. Includes listing management, review management, and local ranking tracking.
• Premium Plan: $40 per month per location. Adds advanced features like heatmap tracking for Google Maps rankings and direct review responses from the Semrush interface.

Benefits for Local Businesses

Semrush Local is especially useful for businesses in competitive markets. It helps you stay visible in your local market with detailed insights into your local SEO performance. The heatmap view from the Map Rank Tracker is particularly useful for understanding how your business performs in different areas.

2. Localo

Localo is another strong tool designed to boost your local SEO efforts, focusing on optimizing and managing your Google Business Profile (GBP). Here are some key features that make Localo valuable for local businesses and SEO professionals.

Comprehensive Feature Set

Localo offers a wide range of features for various aspects of local SEO:

• AI Growth Strategy: Provides personalized tasks and recommendations to improve your local search visibility, helping your business rank higher in Google Maps and local searches.
• Position Checker and Monitoring: Tracks your local rankings and visibility, offering real-time insights into your performance. Includes competitor analysis.
• Review Manager: Automates responses to customer reviews, helping you manage your online reputation efficiently. Comes with pre-made templates for ease.
• GBP Protection: Safeguards your business profile from unauthorized changes, ensuring your digital presence remains intact.
• Posts and Publications: Allows you to create and schedule Google posts, photos, offers, and review replies in advance, directly from Localo.

Pricing Plans

Localo offers several pricing plans to fit different business needs:

• Freemium Plan: Free. Includes basic local SEO tools, monitoring, a website builder, and a position checker. Ideal for small businesses.
• Growth Plan: $29 per month per location (or $24 per month if billed annually). Includes tools for increasing visibility and optimizing the GBP. Offers advanced rank checking, audit reports, weekly keyword monitoring, and improvement guidelines.
• Agency Plan: $99 per month for up to four locations. Includes all Growth Plan features plus multi-location management, white-label reports, and advanced client management tools.

Use Cases

Localo is versatile and suitable for various users:

• Small Businesses: Improve local visibility, attract more foot traffic, and manage online reputation effectively.
• Agencies and Freelancers: Manage multiple clients’ local SEO campaigns efficiently with multi-location management and white-label reports.

Competitive Analysis and Reporting

Localo provides detailed insights into competitors’ strategies through its competitor analysis feature. This helps businesses stay ahead in local search rankings by identifying gaps and opportunities. The platform also offers advanced reporting tools for informed decision-making and strategic planning.

User-Friendly Interface and Automation

Localo is known for its user-friendly interface, making it easy to start and use the available tools. The platform also automates many SEO processes with features like AI Growth Strategy and tailored smart tasks. This saves time and ensures continuous profile optimization.

3. Whitespark Local Rank Tracker

The Whitespark Local Rank Tracker is a specialized tool designed to help businesses and SEO professionals track and optimize their local search rankings accurately. Here are the key features and benefits that make Whitespark stand out.

Advanced Geo-Location Tracking

One standout feature of Whitespark Local Rank Tracker is its advanced geo-location tracking. This tool allows you to filter search results by specific countries, cities, zip codes, or even precise geo-coordinates.

This granularity is essential for understanding how your business ranks in different areas, making it easier to target local customers effectively.

Competitor Monitoring and Keyword Segmentation

The tool offers robust competitor monitoring, enabling you to track competitors’ rankings and identify new opportunities. It also features keyword segmentation, allowing you to categorize and track your keywords effectively. This helps create a more targeted local SEO strategy.

Multi-Location Tracking

For businesses with multiple locations, Whitespark’s Local Rank Tracker is particularly useful. It tracks and records the Google Customer ID Number (CID) for each location, ensuring you can differentiate between locations with the same name or website. This eliminates confusion and provides clear insights into each location’s ranking.

Screenshot Capturing and White-Labeling

The tool includes a built-in screenshot capturing feature, allowing you to save graphs, charts, and lists for future reference. Additionally, Whitespark offers white-labeling options, which are great for agencies and consultants who need to present reports to clients professionally and branded.

YouTube and Social Media Rankings

Whitespark’s Local Rank Tracker also tracks your YouTube video rankings and social media profile rankings on Google and Bing. While it doesn’t provide detailed metrics like impressions and engagement, it gives you a clear view of how your content is performing in search results, helping you optimize multimedia content for better local visibility.

Customizable Reporting and Historical Data

The tool allows you to choose specific date ranges for your reports, providing flexibility that many other rank trackers lack. You can see how your rankings have changed over time, which is essential for understanding the impact of your SEO efforts.

The area chart feature offers a visual representation of your ranking trends, making it easier to analyze and adjust your strategies.

Pricing and Plans

Whitespark Local Rank Tracker offers several pricing plans to meet different business needs:

• Small Business Plan: $20 per month (billed annually) or $25 per month (billed monthly). Ideal for small businesses tracking their top keywords and local results.
• Specialist Plan: $42 per month (billed annually) or $50 per month (billed monthly). Suitable for consultants needing to track critical keyword rankings and identify new opportunities.
• Agency Plan: $85 per month (billed annually) or $100 per month (billed monthly). Designed for agencies managing multiple locations and needing to automate reports and track trends over time.
• Enterprise Plan: $167 per month (billed annually) or $200 per month (billed monthly). Best for large agencies or enterprises with multiple locations requiring comprehensive ranking reports and multi-location tracking.

Free Trial and User Experience

Whitespark offers a 14-day free trial, letting you explore all features before committing to a plan. The tool is known for its user-friendly interface and intuitive design, making it easy to navigate and understand your local rankings without frustration.

4. BrightLocal

BrightLocal is a comprehensive local SEO tool offering a wide range of features to help businesses and SEO professionals optimize and manage their local online presence. Here’s what BrightLocal provides.

Local Rank Tracking and Geolocation Insights

BrightLocal’s local rank-tracking tool is advanced, allowing you to track rankings across different search engines, including Google, Yahoo, and Bing. It also provides insights into mobile and maps rankings, giving you a complete view of your local search visibility.

The Local Search Grid feature lets you visualize your rankings on a map, helping you identify areas needing improvement in your local SEO efforts.

Citation Management and Tracking

The Citation Tracker is a strong feature of BrightLocal, designed to manage and track your online citations effectively. It identifies existing citations, provides a full NAP (Name, Address, Phone Number) audit, and highlights duplicate listings and missing citation sites.

This tool automates building and maintaining consistent citations across various directories, which is important for local SEO.

Google Business Profile (GBP) Audit and Management

BrightLocal offers a comprehensive Google Business Profile audit, analyzing your GBP profile in detail. It identifies duplicate listings, NAP errors, and provides insights into competitors’ actions. The tool also offers 18 months of GBP data, helping you find improvement opportunities and keep your profile current and error-free.

Reputation Management and Review Monitoring

BrightLocal’s reputation management suite helps you manage, generate, and display online reviews. The review management features allow you to respond to customer reviews directly from the platform, positively impacting your local SEO and building trust with potential customers. You can also run review generation campaigns and create a review widget for your website.

Local SEO Audits and Reporting

The tool provides a thorough local SEO audit, analyzing over 300 data points including on-site SEO, links, reviews, and rankings. This audit offers actionable insights and guidance to improve your local SEO performance. BrightLocal also offers customizable reports and the ability to set up alerts for ranking changes, keeping you informed without constant manual checks.

Multi-Location Support and White-Labeling

BrightLocal is especially useful for businesses with multiple locations. It allows you to compare rankings for hundreds of locations in one place using “roll up” reports. The tool also offers white-labeling options, enabling you to present reports to clients professionally and branded.

Pricing Plans

BrightLocal offers three main pricing plans to fit different business needs:

• Track Plan: Starting at $39 per month. Ideal for small businesses tracking local rankings, performing on-site and GBP audits, and managing citations. Includes local rank tracking, citation tracking, and Google Business Profile audits.
• Manage Plan: $49 per month. Suitable for businesses managing multiple locations. Includes all Track plan features plus tools for managing business listings, suppressing external edits, and scheduling GBP posts.
• Grow Plan: $59 per month. Designed for businesses looking to grow their local presence. Includes all Manage plan features plus review monitoring, review generation campaigns, and the ability to create a review widget for your website.

Free Trial and User Experience

BrightLocal offers a 14-day free trial, allowing you to test all features before committing to a plan. The tool is known for its intuitive interface and ease of use, making it accessible for both beginners and experienced SEO professionals.

5. Moz Local

Moz Local is a robust tool designed to streamline and enhance local SEO efforts, making it a valuable asset for businesses and SEO professionals. Here’s what Moz Local offers and why it’s a top choice for local rank tracking and management.

Comprehensive Local Listing Management

Moz Local excels at managing local business listings, ensuring consistency across various online platforms. It automates updating your business information, eliminates duplicates, and maintains accurate NAP (Name, Address, Phone Number) details. This consistency builds trust with search engines and improves your local SEO visibility.

In-Depth SEO Insights and Keyword Research

The tool provides detailed SEO insights, including keyword research and the ability to track local search position changes. You can explore high-impact search queries and adjust your SEO strategies to improve rankings. This feature is especially useful for SEO professionals and digital marketing agencies managing multiple clients.

Real-Time Progress Tracking and Detailed Reports

Moz Local offers real-time progress tracking for your local listings, providing detailed reports on performance. You can track the timeline for your listings to go live and get updates on duplicates or issues. This real-time tracking helps you stay motivated and adjust your local SEO plans for better results.

Social Media and Reputation Management

Beyond local listings, Moz Local integrates social media management. You can post across social channels directly from the platform. It also includes review management features, allowing you to respond to customer reviews and monitor your online reputation effectively.

This holistic approach builds trust with customers and enhances your overall online presence.

AI Feature Additions and Data Visualizations

The latest version of Moz Local includes AI features and enhanced data visualizations. These help you understand where you get the most engagement and analyze sentiment trends, ensuring you stay updated on the latest content and customer interactions.

You can also connect your Facebook Ads account to Moz Local and manage your ad campaigns seamlessly.

Flexible Pricing Plans

Moz Local offers three flexible pricing plans to meet different business needs:

• Lite Plan: $14 per month. Includes automated listing management, data distribution across essential directories in the US, UK, and Canada, and integration with Google and Facebook. However, it lacks review management features.
• Preferred Plan: $20 per month. Adds review monitoring and the ability to respond to customer reviews directly. It also includes social posting features but is still limited in review generation and marketing.
• Elite Plan: $33 per month. Offers complete local presence management, including additional local directories and submission to data aggregators (starting at an extra $4 per month). Ideal for businesses needing comprehensive local SEO management.

Customer Service and Training

Moz Local is known for excellent customer service, including quick issue resolution and helpful technical support. The platform also offers technical SEO training resources, beneficial for users with limited SEO knowledge.

This support ensures users can fully utilize Moz Local’s features to enhance their local SEO strategies.

User-Friendly Interface

The tool boasts a user-friendly interface, making it easy to set up and use. The intuitive dashboard allows users to manage their local SEO projects efficiently without extensive technical knowledge. This ease of use makes Moz Local convenient for both beginners and experienced professionals.

Considerations When Choosing a Local Rank Tracker

When selecting a local rank tracker, consider several key factors to make an informed decision that aligns with your business objectives and needs. Here are key factors to keep in mind:

Accuracy and Reliability of Data

The accuracy and reliability of the data provided by the rank tracker are essential. Ensure the tool can track keyword rankings accurately, including “near me” terms, and provide up-to-date data.

Inaccurate or outdated data can lead to misguided SEO strategies and negatively impact your local search rankings.

Geographic Specificity

The ability to track rankings in your specific local area is essential. Look for a tool that allows you to specify geographic areas for monitoring keyword rankings. This includes tracking rankings by city, zip code, or precise geo-coordinates.

Frequency of Updates

Regular updates are critical for keeping your ranking data current. Choose a tool that updates your ranking data at least once a week, ensuring you have the latest information to adjust your SEO strategies accordingly.

User Interface and Ease of Use

A user-friendly interface is vital, especially for those with limited SEO experience. The tool should be intuitive and easy to navigate, allowing you to access the information you need quickly and efficiently. This simplifies managing and optimizing your local SEO campaigns.

Reporting and Analytics Capabilities

Comprehensive reporting and analytics are essential for tracking the effectiveness of your local SEO efforts. Look for tools that provide detailed reports on keyword rankings, changes over time, and other relevant metrics.

Customizable dashboards and the ability to generate tailored reports can also be highly beneficial.

Integration with Other Tools

The ability to integrate with other platforms you use, such as your website CMS, social media, and analytics tools, is essential for streamlining your workflow and ensuring data consistency. Ensure the tool can seamlessly integrate with these platforms for a complete view of your SEO performance.

Pricing and Plans

Evaluate the pricing plans to ensure they fit within your budget while providing the necessary features. Compare the cost versus the value offered, and consider whether the tool offers a free trial or limited version to test its capabilities before committing to a paid plan.

Customer Support and Training

Reliable customer support and access to training resources are essential for maximizing the tool’s benefits. Ensure the provider offers timely support, webinars, tutorials, documentation, and possibly dedicated account managers to help you use the tool effectively.

Scalability

Choose a tool that can scale as your business grows. As you expand to new locations, you’ll need a tool that can accommodate your evolving requirements. Ensure the tool integrates well with other software and platforms you use to maximize efficiency.

User Reviews and Reputation

Consider the experiences and reviews of other users. High user ratings and positive feedback often indicate a reliable and effective tool.

Check reviews on reliable platforms like G2, Trustpilot, and Capterra to gauge overall satisfaction and performance of the tool.

Free Trials and Demos

Many local rank trackers offer free trials or demos. Take advantage of these opportunities to experience the tool firsthand before committing to a paid plan. This helps ensure the tool meets your expectations and delivers the results you need.

Conclusion

Choosing the right local rank tracker is essential for any business aiming to enhance its local SEO strategy and stay ahead of the competition. Prioritize tools that offer accurate and fresh data, comprehensive keyword tracking, and the ability to monitor SERP features and competitors. Integrate your rank tracker with other SEO tools and analyze trends over time for valuable insights to inform your strategy.

Remember to set up alerts, regularly review and update your tracked keywords, and use the data to make actionable decisions. By leveraging tools like Semrush Local, Localo, Whitespark Local Rank Tracker, BrightLocal, and Moz Local, you can effectively optimize your local search presence. Take the first step today by choosing a local rank tracker that fits your needs and start tracking your way to improved local rankings and increased business visibility.