How to Hire a Copywriter: A Complete Guide for 2023

Copywriting is the art and science of creating persuasive and engaging content that sells. Whether you need a website, a blog, an email, a social media post, a product description, or any other type of content, you need a copywriter who can write it for you.

But how do you find and hire a copywriter who can deliver quality content for your needs in 2023? What are the best practices, tips, and tools to hire a copywriter who can boost your brand and your business?

In this guide, we will answer these questions and more. We will show you how to hire a copywriter who can write website content, SEO website content, social media content, blog posts, product descriptions, and more. We will also share some of the best places to find and hire freelance copywriters, content writing agencies, and copywriting services online.

Why You Need a Copywriter in 2023

Copywriting is not just writing words. It is writing words that work. It is writing words that persuade, inform, entertain, and inspire your audience to take action.

In 2023, copywriting will be more important than ever for your business. Here are some of the reasons why you need a copywriter in 2023:

• Content is king. Content is the fuel that drives your online presence. It is what attracts, engages, and converts your visitors into customers. It is what builds trust, authority, and loyalty with your audience. It is what sets you apart from your competitors. Without content, you have no online business.
• Content marketing is booming. Content marketing is the strategic use of content to achieve your business goals. It is one of the most effective and cost-efficient ways to market your business online. According to Content Marketing Institute, content marketing generates three times more leads than traditional marketing methods and costs 62% less.
• SEO is evolving. SEO (search engine optimization) is the process of improving your website’s visibility and ranking on search engines like Google and Bing. SEO is not just about keywords and links anymore. It is about creating relevant, valuable, and user-friendly content that matches the search intent of your audience. According to Backlinko, Google uses over 200 factors to rank websites, and content quality is one of the most important ones.
• Social media is expanding. Social media is not just a platform to share your personal life anymore. It is a powerful tool to connect with your audience, promote your brand, and grow your business. According to Statista, there will be over 4.4 billion social media users worldwide in 2023, up from 3.6 billion in 2020. That means more opportunities to reach and engage with your potential customers.
• Email marketing is thriving. Email marketing is not dead. It is alive and kicking. Email marketing is one of the most effective ways to communicate with your audience, build relationships, and generate sales. According to Campaign Monitor, email marketing has an average return on investment (ROI) of $42 for every $1 spent.
• E-commerce is growing. E-commerce is the buying and selling of goods and services online. E-commerce is not just for big brands like Amazon and eBay anymore. It is for anyone who wants to sell anything online. According to eMarketer, global e-commerce sales will reach $6.5 trillion in 2023, up from $4.2 trillion in 2020. That means more demand for product descriptions, landing pages, sales letters, and other types of e-commerce copy.

As you can see, copywriting is essential for your online success in 2023. But how do you find and hire a copywriter who can write effective content for your business?

How to Find a Copywriter in 2023

Finding a copywriter in 2023 is not hard. There are plenty of places where you can find and hire copywriters online. Here are some of the most popular ones:

Freelance Platforms

Freelance platforms are websites where you can post your project and receive bids from freelance copywriters who are interested in working with you. Some of the most popular freelance platforms are:

• [Upwork]: Upwork is the largest and most popular freelance platform in the world. It has over 21 million freelancers, including over 71,000 copywriters. You can browse expert copywriters by skills, ratings, reviews, location, hourly rates, and more. You can also invite copywriters to apply for your project or use Upwork’s talent scout service to find the perfect match for you.
• [Guru]: Guru is another popular freelance platform with over 3 million freelancers, including over 71,000 copywriters. You can browse skilled copywriters by skills, ratings, reviews, location, hourly rates, and more. You can also post your project and receive proposals from copywriters who are interested in working with you.
• [Fiverr]: Fiverr is a freelance platform where you can find and hire copywriters for as low as $5. Fiverr has over 11 million freelancers, including over 200,000 copywriters. You can browse creative copywriters by skills, ratings, reviews, delivery time, and more. You can also use Fiverr’s smart filter to find the best copywriter for your project.

Freelance platforms are great for finding and hiring copywriters quickly and easily. However, they also have some drawbacks. For example, you may have to deal with potential low-quality work, communication issues, payment disputes, and other risks. To avoid these problems, make sure you do your due diligence before hiring a copywriter on a freelance platform. Here are some tips:

• Check the copywriter’s profile, portfolio, ratings, reviews, and feedback from previous clients.
• Ask for samples of their previous work that are relevant to your project.
• Communicate clearly your project requirements, expectations, deadlines, and budget.
• Use the platform’s escrow service or milestone payment system to protect your money.
• Request revisions or refunds if you are not satisfied with the work.

Content Writing Agencies

Content writing agencies are companies that provide content writing services to clients. They have a team of professional copywriters who can write content for different types of projects and industries. Some of the most popular content writing agencies are:

• [Writing Studio]: Writing Studio is a content writing agency with expert copywriters in different industries. They offer different types of content writing services, including technical copywriting, blog writing, SEO writing, press release writing, and more. They also offer a free trial and a 100% satisfaction guarantee.
• [Express Writers]: Express Writers is a content writing agency with over 90 expert copywriters in different niches. They offer different types of content writing services, including website content writing, blog writing, social media content writing, email marketing writing, and more. They also offer a free consultation and a quality guarantee.
• [Copyblogger]: Copyblogger is a content marketing agency that helps businesses create and distribute compelling content online. They offer different types of content marketing services, including content strategy, content creation, content promotion, and content management. They also offer a free training course and a free membership program.

Content writing agencies are great for finding and hiring copywriters who are experienced and reliable. However, they also have some drawbacks. For example, you may have to pay more than hiring a freelance copywriter directly. You may also have less control over the quality and style of the content. To avoid these problems, make sure you do your research before hiring a content writing agency. Here are some tips:

• Check the agency’s website, portfolio, testimonials, and case studies.
• Ask for samples of their previous work that are relevant to your project.
• Communicate clearly your project requirements, expectations, deadlines, and budget.
• Use the agency’s feedback system or quality assurance process to ensure the quality of the work.
• Request revisions or refunds if you are not satisfied with the work.

Copywriting Services

Copywriting services are websites that offer ready-made or custom-made content for different types of projects and industries. They have a pool of freelance copywriters who can write content for you on demand.

FAQ

How much does it cost to pay a copywriter?

The cost of hiring a copywriter varies depending on several factors such as the copywriter’s experience level, the complexity of the content requested, and the turnaround time. Freelance copywriters can charge per word, hour, or project. On Upwork, copywriters cost between $19-$45/hr.

Is it worth it to hire a copywriter?

Yes, hiring a copywriter is worth it. A copywriter can help you produce high-quality content that effectively communicates your message and engages your audience. They can also help you avoid mistakes that could turn off your audience. However, it’s important to consider your budget and find a skilled copywriter who fits your needs.

What is a fair hourly rate for copywriter?

A fair hourly rate for a copywriter varies depending on their experience, location, and the complexity of the project. According to PayScale, the average hourly rate for a copywriter in the US is between $30-$50/hr. It’s important to consider your budget and find a skilled copywriter who fits your needs.

How do I hire a freelance copywriter?

To hire a freelance copywriter, you can start by identifying your needs and creating an ideal candidate profile. You can then create a budget and write a job description. You can post the job on freelance platforms like Upwork or Indeed, or on social media. You can then interview candidates and send a job offer to the one that best fits your needs.