How to Do Bulk Keyword Search Volume?
Crafting a Robust SEO Strategy with Bulk Keyword Search Volume Analysis
When building a strong SEO strategy, knowing the search volume of your target keywords is essential. Conducting a bulk keyword search volume analysis helps identify which keywords can drive significant traffic to your website. This involves evaluating the average monthly search volume for a large list of keywords. By doing so, you can determine which terms are most relevant and have the highest potential for conversion.
In today’s digital landscape, having the right tools can make a big difference. Whether you’re an experienced SEO professional or just starting, leveraging software for keyword research, including keyword clustering software to analyze bulk keyword search volumes can greatly enhance your content’s visibility and effectiveness. In this guide, I’ll walk you through the best methods and tools for performing bulk keyword search volume analysis. This will help you make informed decisions that align with your SEO goals.
Use Google Keyword Planner to Perform Bulk Keyword Search Volume Analysis
Google Keyword Planner is a powerful, free tool available with a Google Ads account. Here’s how to use it effectively:
Accessing Google Keyword Planner
First, ensure you have a Google Ads account. If not, set one up by following the prompts and entering some basic information about yourself and your business. Once logged in, go to the “Tools” menu on the left side of your screen and select “Keyword Planner” from the dropdown menu.
Uploading Your Keyword List
Within Google Keyword Planner, choose the “Get search volume and forecasts” tool for bulk analysis.
- Click “Get search volume and forecasts”.
- Paste your keywords into the search box or upload a CSV file with a single column titled “Keyword”.
Running the Analysis
- After entering or uploading your keywords, click “Get started”.
- Google will generate a report showing average monthly search volume, competition level, and suggested bid amounts for each keyword.
Analyzing and Filtering Results
- Filter and sort the results based on metrics like average monthly searches, competition level, and suggested bid amounts.
- Focus on keywords with high or low search volumes, depending on your strategy.
- Exclude keywords you’re already bidding on or filter out adult content if needed.
Organizing and Saving Keywords
- Select relevant keywords by checking their boxes.
- Add these keywords to “Saved keywords” for organization and performance forecasts.
- Optionally, add keywords to ad groups within existing campaigns or create a new plan.
Exporting Results
- Export the results as a CSV or PDF file for further analysis or reporting.
By following these steps, you can efficiently perform bulk keyword search volume analysis using Google Keyword Planner. This makes it easier to identify high-potential keywords for your SEO strategy.
Use SEMRush to Explore the Search Volumes for a List of Keywords
SEMRush is a comprehensive SEO tool with robust features for analyzing multiple keywords in bulk. Here’s how to use SEMRush for this purpose:
Accessing the Keyword Overview Tool
Log in to your SEMRush account and navigate to the “Keyword Analytics” section from the left sidebar. Select “Keyword Overview” to enter the keywords you want to analyze.
Entering Your Keywords
In the Keyword Overview tool, you can enter up to 100 keywords at once for bulk analysis. Type or paste your keywords into the search bar and click “Analyze” or “Search” to generate the report.
Analyzing Bulk Keyword Metrics
The Bulk Analysis tab provides various metrics for each keyword, including:
- Volume: Average monthly search volume.
- Global Volume: Combined monthly search volumes across all regions.
- Intent: Type of search intent (informational, navigational, commercial, transactional).
- Keyword Difficulty: How hard it is to rank for the keyword.
- CPC: Cost-per-click for the keyword.
- Competitive Density: Competition level in paid search results.
- Trend: Search volume fluctuations over the past 12 months.
Customizing Your Report
Manage your report columns by clicking the gear button. Select the metrics that matter most to your SEO strategy for easier analysis.
Analyzing Local Search Volumes
While the Bulk Analysis report doesn’t include local metrics, you can analyze individual keywords’ local search volumes by selecting a specific location in the “Select location” field within the Keyword Overview tool.
Exporting and Utilizing the Data
- Export the report as a CSV or Excel file for further analysis.
- Send selected keywords to the “Keyword Strategy Builder” for planning and optimization.
By following these steps, you can effectively use SEMRush to explore search volumes for a list of keywords, helping you make informed decisions for your SEO and PPC strategies.
Explore the Popularity of Multiple Keywords Using Ahrefs
Ahrefs Keyword Generator tool allows you to analyze the popularity and metrics of multiple keywords in bulk. Here’s how to use Ahrefs for this purpose:
Accessing Keywords Explorer
Log in to your Ahrefs account and navigate to the “Keyword Analytics” section from the left sidebar. Select “Keywords Explorer” to start your analysis.
Entering Your Keyword List
In the Keywords Explorer tool, you can enter up to 10,000 keywords at once for bulk analysis. Paste your keywords into the search bar, and Ahrefs will generate a comprehensive report for each keyword.
Analyzing Keyword Metrics
The report includes key metrics such as:
- Search Volume: Average monthly searches for the keyword.
- Keyword Difficulty (KD): How hard it is to rank in the top 10 search results.
- Traffic Potential: Total organic traffic the top-ranking page receives from the keyword.
- Parent Topic: Broader topics related to your keywords.
Customizing and Filtering Results
Customize the report by selecting specific metrics to display. Use filters to narrow down your list based on search volume, keyword difficulty, and traffic potential. For example, filter by search volume range or keyword difficulty to find easier-to-rank keywords.
Visualizing Trends and Seasonality
Ahrefs allows you to visualize search volume trends over different periods. Adjust the search volume graph to show data from the last year, two years, or all time. This helps identify seasonal trends or changes in search volume.
Clustering and Organizing Keywords
Cluster your keywords by terms or Parent Topics. This feature helps organize keywords into thematic groups, making it easier to plan your content and SEO strategies.
Exporting Data
- Export the report as a CSV or Excel file for further analysis or integration into other tools.
By following these steps, you can effectively use Ahrefs to explore the popularity of multiple keywords, gaining valuable insights to refine your SEO strategy and target the most promising keywords.
Conclusion
Conducting a bulk keyword search volume analysis is a vital step in any SEO strategy. The right tools—Google Keyword Planner, SEMRush, and Ahrefs—each offer unique benefits.
Focus on key metrics like search volume, keyword difficulty, and search intent to make informed decisions. Balance high-volume keywords with lower-volume, long-tail keywords for a well-rounded strategy. Use these tools to analyze trends, seasonality, and competitor keywords to stay ahead.
Don’t hesitate to start your bulk keyword search volume analysis today. With the right tools and a clear understanding of your target audience and goals, you can significantly enhance your content’s visibility and drive more targeted traffic to your website.