Top 15 Google Sheets Formulas Every SEO Expert Uses

10. COUNTIF

The COUNTIF function helps you count cells that meet a specific condition. It’s handy for analyzing data like tracking how many keywords hit a certain search volume.

=COUNTIF(range, criterion)

For example, to count how many sales are exactly 100:

=COUNTIF(F5:F16, "100")

This formula counts the number of sales that are exactly 100.

11. COUNTIFS

If you need to count based on multiple conditions, use COUNTIFS. This is useful for more detailed analyses, such as counting sales within a specific range.

=COUNTIFS(F5:F16, ">=200", F5:F16, "<=400")

For instance, this formula counts the number of sales between 200 and 400.

12. SUMIF & SUMIFS

The SUMIF and SUMIFS functions allow you to add values based on criteria. They are useful for calculating total search volumes or revenue from specific sources.

=SUMIF(range, criterion, [sum_range])
=SUMIFS(sum_range, range1, criterion1, [range2], [criterion2], ...)

For example, to sum the search volume for keywords containing a specific phrase:

=SUMIF(A:A, "*phrase*", B:B)

If you need to sum based on multiple criteria, like revenue from a specific region and category, use SUMIFS:

=SUMIFS(C:C, A:A, "Region", B:B, "Category")

This adds up the values in column C where both criteria in columns A and B are met.

13. IF

The IF function is great for conditional logic. It helps you make decisions based on your data, such as identifying which keywords meet performance goals.

=IF(logical_expression, value_if_true, value_if_false)

For example, to check if a channel exceeds a target profit:

=IF(C2 > D2, "Goal Met", "Not Met")

This formula checks if the value in C2 is greater than D2 and returns “Goal Met” or “Not Met” accordingly.

14. SEARCH

The SEARCH function finds the position of specific text within a cell. It’s useful for analyzing content, like finding keywords in meta descriptions.

=SEARCH(find_text, text, [start_at])

For instance, to find where a keyword appears in a meta description:

=SEARCH("keyword", A1)

This returns the starting position of “keyword” within the text in cell A1.

15. UNIQUE

The UNIQUE function removes duplicate entries, ensuring you only work with distinct data. This is particularly useful for identifying unique keywords or backlinks.

=UNIQUE(range)

For example, to list unique keywords:

=UNIQUE(A:A)

This formula returns a list of unique keywords from column A, helping you analyze distinct data points.

Conclusion

Mastering Google Sheets formulas is essential for enhancing your SEO strategy and workflow. By using formulas like VLOOKUP, IMPORTRANGE, QUERY, and ARRAYFORMULA, you can automate data tasks, saving time and reducing errors.

Tools such as REGEXEXTRACT and SEARCH help you extract and analyze specific data points. Meanwhile, COUNTIF and SUMIF enable informed decision-making based on your data.

By applying these formulas and techniques, you’ll gain deeper insights, identify trends, and make data-driven decisions to improve your SEO performance. Start implementing these formulas today. Experiment with different functions and explore add-ons like SEOTools and Supermetrics to extend Google Sheets’ functionality. To maximize your efforts, use track keyword rankings, monitor website traffic, and create content calendars.

By applying these formulas and techniques, you’ll gain deeper insights, identify trends, and make data-driven decisions to improve your SEO performance. Start implementing these formulas today. Experiment with different functions and explore add-ons like SEOTools and Supermetrics to extend Google Sheets’ functionality.

With practice and patience, you’ll become more efficient and effective in your SEO analysis, ultimately driving better results for your website.