The 4 Best Etsy Niche Finder
If you’re selling on Etsy and want to find a successful niche in the busy marketplace, you’re in the right spot. Finding the right niche on Etsy can be challenging due to the many products and changing market trends.
But with the right tools, you can discover profitable niches, optimize your listings, and significantly grow your Etsy shop. An Etsy niche finder is essential for uncovering high-demand products with low competition. This helps you stand out among thousands of sellers and build a loyal customer base.
Using an Etsy niche finder tool, you can explore popular product categories, analyze keyword trends, and gain data-driven insights into what customers are searching for. These tools help you identify best-selling products, understand market demand, and navigate the competition effectively. Whether you’re new or experienced, the right niche finder can greatly impact your Etsy journey.
In this article, I’ll discuss the top Etsy niche finder tools that can help you find profitable niches, boost your sales, and elevate your Etsy shop. From keyword research and product analysis to market trends and competitive insights, these tools provide everything you need to succeed on Etsy. Among these indispensable tools are keyword clustering tools which allow you to identify groups of related keywords to target within your niche for maximum impact.
1. Marmalead
Overview
Marmalead is a comprehensive Etsy SEO tool designed to help sellers increase organic traffic, conversions, and grow their handmade businesses. It’s excellent for thorough Etsy niche research, letting you find new product ideas with minimal competition.
With Marmalead, you can dominate niche markets before they become crowded with other sellers.
Features
Marmalead offers many powerful features that make it essential for Etsy sellers. Here are some key functionalities:
– Keyword Analytics: Marmalead provides detailed insights into Etsy search and shopper behavior through keyword analytics. This helps you brainstorm, analyze, and use effective keywords in your listings.
You can find real search volumes, keyword engagement, and other important metrics to optimize your listings.
– Similar Shopper Searches: The tool generates a list of similar searches that real shoppers use. This is invaluable for finding long-tail keywords and profitable niches. It also includes indicators for long-tail keywords, making it easier to target specific, less competitive search terms.
– Listing Grades and Optimization: Marmalead’s listing grades and ‘Boost SEO’ feature help you optimize your listings for better visibility in Etsy search results. The tool assesses and suggests improvements for your keywords, tags, and overall SEO strategy to maximize your exposure.
– Market-Based Pricing: Marmalead lets you conduct market-based pricing research, helping you set competitive prices for your products. It provides pricing data, including bargain, mid-range, and premium price ranges, as well as insights into shipping costs.
Price Range
Marmalead offers various pricing plans to suit different needs and budgets. While exact pricing may vary, Marmalead typically provides subscription options from basic to advanced, each with more features and support.
For example, basic plans might include limited keyword searches and basic analytics at a lower cost, while more comprehensive plans offer unlimited searches, advanced analytics, and additional listing optimization tools.
Instantly discover hidden, high-conversion keywords with up-to-date search volumes. Pinpoint your audience’s needs and supercharge your SEO strategy—no guesswork needed.
2. eRank
Overview
eRank is a powerful ai seo tool specifically designed for Etsy sellers to optimize their listings, identify trending niches, and enhance their overall SEO strategy. It helps sellers master Etsy trends, keywords, and niches, driving more sales and growth for their shops.
With eRank, you can stay ahead of the competition by using data-driven insights to make informed decisions about your products and marketing strategies.
Features
eRank has a wide range of features that make it essential for serious Etsy sellers. Here are some key functionalities:
– Keyword Research: eRank’s keyword tool helps you find high-performing keywords with low competition and high traffic. You can conduct daily keyword searches, with the Pro plan offering up to 200 searches per day. This boosts your product visibility and attracts more buyers.
– Trend Spotting and Historical Data: The tool provides advanced analytics and historical data, allowing you to track product trends over time. This keeps you updated on the latest trends and ensures your products remain in demand.
– Competitive Analysis: eRank lets you analyze up to 50 competitor shops and monitor their performance. This includes insights into their top tags, keywords, and listing strategies, helping you refine your own approach to stand out in the market.
– Listing Audits and Optimization Tips: The tool offers listing audits and actionable tips to optimize your listings for maximum sales. It also includes a ‘Health Check’ feature with steps to improve your listings based on real shopper data.
– Shop Tracker and Traffic Stats: With eRank, you can track changes to multiple listings at once and access traffic stats to see which keywords drive traffic to your shop. This helps you understand shopper behavior and adjust your SEO strategy accordingly.
Price Range
eRank provides several pricing plans to fit different seller levels and needs:
– Free Plan: Free and ideal for new or hobby sellers. It includes basic Etsy SEO tools, limited to 5 keyword searches per day, and the ability to connect one shop.
– Basic Plan: $5.99/month (billed yearly) or $9.99/month (monthly). Suitable for growing shops, it includes up to 100 keyword lookups per day and additional competition tracking tools.
– Pro Plan: $5.99/month (billed yearly) or $9.99/month (monthly). Designed for more established sellers, it offers 200 daily keyword searches, historical data, and priority customer support.
– Expert Plan: $29.99/month. Geared towards power users with multiple shops and thousands of listings. It provides extensive features for optimizing listings, tracking competitors, and comprehensive keyword and product research.
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3. InsightFactory
Overview
InsightFactory is a robust tool that helps Etsy sellers identify and capitalize on trending products and keywords. It stands out by using real-time sales data directly from Etsy, not relying on third-party data or Google search estimates.
This ensures that the trends and keywords suggested are accurate, up-to-date, and highly relevant to current market demand.
Features
InsightFactory offers several key features valuable to Etsy sellers:
– Trends Tool: InsightFactory’s Trends Tool helps you find trending Etsy searches with low competition and high sales potential. It analyzes thousands of search terms daily, focusing on recent sales data to identify in-demand trends.
This tool includes a “Beginner-Friendly” filter, highlighting trends with competition levels of 2,500 or lower, making it easier for new sellers to enter the market.
– Sales Signal: The tool provides a sales signal showing the number of sales in the past 24 hours and the last 7 days. This metric helps identify products with high demand and low competition, increasing the chance of sales.
– Personalized Recommendations: By connecting your Etsy shop to InsightFactory, the tool analyzes your current listings and market trends to suggest new products and keywords that fit your shop’s niche. This helps you identify market gaps and expand your product line strategically.
– Description Generator: InsightFactory includes an AI-powered description generator that helps you create compelling product descriptions quickly. This is useful for optimizing your listings to attract more buyers.
– Real-Time Data: Unlike other tools that use delayed third-party data, InsightFactory gathers and analyzes data directly from Etsy search results. This ensures the trends and keywords you find are live and relevant to current shopper behavior.
Price Range
InsightFactory offers a flexible pricing model to suit different sellers:
– Free Account: Create a free account without a credit card. It allows access to basic trends and keyword data. Ideal for new sellers or those testing the tool before committing to a paid plan.
– Paid Plans: While exact pricing details aren’t specified, InsightFactory typically offers various subscription plans. These usually include advanced features, more access to trend data, and personalized recommendations based on your shop’s performance. Most users find the cost reasonable for the comprehensive features offered.
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4. Alura
Overview
Alura is an all-in-one platform designed to enhance the Etsy seller experience. It integrates various essential tools and features to help sellers conduct thorough research, optimize their listings, and grow their businesses effectively. By unifying every aspect of the Etsy seller journey, from research to marketing, Alura makes managing and scaling an Etsy shop simpler and more efficient.
Features
Alura offers a wide range of features that make it a powerful tool for Etsy sellers:
– Keyword Finder: Alura’s keyword research tool helps you identify the best keywords for your listings by showing what shoppers are searching for on Etsy. It provides data directly from Etsy, ensuring you find keywords with low competition and high demand.
– Alura Extension: The Alura Chrome Extension simplifies Etsy keyword and product research. It gives you access to over 60 million Etsy listings, helping you find winning products and optimize your listings with the right keywords.
– Shop Analyzer: This feature allows you to analyze any Etsy shop, providing insights into key stats, best-selling products, pricing strategies, shop policies, and more. It’s invaluable for competitive analysis and understanding market trends.
– Product Seeker: Alura’s product seeker functionality helps you discover high-demand, low-competition products using smart filters that personalize inspiration based on your needs, niches, and preferences. This speeds up your time to market and provides powerful marketing tools to grow your business.
– Listing Helper: The listing helper feature provides recommendations to make your listings rank higher, based on Etsy’s seller handbook. It also includes tools for asking customers for feedback to achieve 5-star reviews.
– Sales & Revenue Estimates: Alura offers monthly breakdowns of shop and listing sales from their inception, helping you track your performance and make informed decisions. Additionally, it includes popularity tracking and AI-enhanced insights from reviews to pinpoint areas for improvement.
– Effortless Data Export: With Alura, you can download insights with just one click, making it easy to export and analyze data for further optimization.
Price Range
Alura offers several pricing plans to fit different seller levels and needs:
– Free Plan: Free and includes basic features such as 10 monthly searches. Ideal for new or hobby sellers looking to test the tool before committing to a paid plan.
– Growth Plan: $29.99/month (or $14.99/month billed annually). Suitable for growing shops, this plan removes search limits and includes additional features like sales and revenue estimates, popularity tracking, and AI-enhanced insights.
– Professional Plan: $69.99/month (or $29.99/month billed annually). Designed for established sellers, it includes all the Growth Plan features plus unlimited product research, full data exports, and priority support.
Conclusion
In summary, finding the perfect Etsy niche and optimizing your listings is essential for standing out in the competitive Etsy marketplace. Tools like Marmalead, eRank, InsightFactory, and Alura offer powerful features to help you identify high-demand, low-competition products, conduct thorough keyword research, and optimize your listings for maximum visibility. Choose a tool that fits your specific needs and budget, whether you’re a new seller or an established entrepreneur.
By leveraging these tools, you can gain valuable insights, boost your sales, and grow your Etsy shop effectively. Don’t hesitate to try these tools and start optimizing your Etsy strategy today to see significant improvements in your shop’s performance.
